PHNX Awards

Creative Award

Paris, France

Update

Kameyama Inc. - "Incense of Memories (Film)"

Wunderman Thompson Tokyo

1679

Title	Incense of Memories (Film)
Brief	INCENSE OF MEMORIES
Agency	Wunderman Thompson Tokyo
Campaign	Incense of Memories
Advertiser	Kameyama Inc.
Brand	Kameyama Inc.
Date of First Broadcast/Publication	2021 / 3
Business Sector	Others
Story	To address Kameyama’s challenge, we proposed the idea of incense that would allow people to reminisce about the “individuality” and personalities of their loved ones, which the 400-year-old tradition of lighting straight incense sticks had not yet incorporated. Creating this new form of incense that allows us to feel the individuality of the deceased was needed for the true manifestation of updating this tradition so that those left behind can alleviate their feeling of grief and celebrate their loved ones’ lives in a more positive light than ever before.
Media Type	Case Study
Length	123 seconds
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Chief Creative Officer	Takayuki Niizawa
Creative Director	Tetsuya Mita
Creative Director	Satoko Iida
Art Director	Tohko Kanzaki
Art Director	Ko Ishizaka
Account Manager	Sayaka Ono
Creative Producer	Hidenori Tsumoto
PR Communication Manager	Yuko Uchiyama
Activation Planner	Junpei Sango
Product Designer	Naoko Onishi