30 Millions d'Amis - "30 Millions d'Amis the cry RUK158" by PHNX Awards 2022
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| Title | 30 Millions d'Amis the cry RUK158 |
| Campaign | The Cry |
| Brand | 30 Millions d'Amis |
| Date of First Broadcast/Publication | 2021 / 11 |
| Product | FIlm |
| Story | In a difficult but important watch, this film puts the plight of animals in distress to the fore through a series of desperate pleas. The campaign is a response to animal abuse in our indifferent society from a charity that is the equivalent of PETA in its local market. This film provides a unique sensory experience where hearing and sight are highly exploited, shedding light to the cruelty that these defenseless beings go through to instill public debate a few months before the French presidential elections with the objective of making it a real electoral challenge. |
| Length | |
| Agency | Altmann + Pacreau |
| Chief creative director | Olivier Altmann |
| copywriter | Jack Roman |
| Art Director | Charles Schiepan |
| Head TV prod | Jessica Piergiovanni |
| Prod service | shelter.film |
| Executive producer | Timothée Boullié |
| Line producer | Thomas Le Peutrec |
| Post-Production manager | Nataly Aveillan |
| Editor | Thanh Long Bach |
| Color Grading | Arthur Paux |
| Music | "Erla's Waltz" written by Olafur ARNALDS |
| Sound production | AOC - Attention O Chiens |
| SFX supervisor/Lead Flame | Benjamin Laborde |
| Flame Artists | Aymeric Rochas, Anne Georges |