FELGTB - "#RealVoicesofPride (113s)" by PHNX Awards 2022
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FELGTB - "#RealVoicesofPride (113s)"
This ad is part of the ACT Responsible Collection
- Brand: FELGTB
- Country: Spain
- Advertiser: FELGTB
| Title | #RealVoicesofPride (113s) |
| Agency | Edelman |
| Campaign | #REALVOICESOFPRIDE |
| Advertiser | FELGTB |
| Brand | FELGTB |
| Date of First Broadcast/Publication | 2021 / 7 |
| Product | FELGTB/ LGBTQIA+ Pride Week |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | #REALVOICEPRIDE |
| Story | Madrid’s Pride Parade is usually one of the biggest and most important in the world, with thousands of people taking the streets. But the Covid-19 pandemic, meant it couldn’t be celebrated in person this year as it would usually be. So we took to the virtual streets instead. The streets of TikTok. Using the Lip-sync function on TikTok, we entered a worldwide virtual space where LGBTQIA+ people from oppressed countries could parade freely and proudly express themselves, without danger of persecution. This also provided us a huge audience to spread awareness and understanding of the rights violations and lack of freedoms in some countries. |
| Media Type | Case Study |
| Length | |
| Global Chief Creative Officer | Judy John |
| Regional Chief Creative Officer | Stefan Ronge |
| Regional Chief Creative Officer | Mattias Ronge |
| General Manager | Pelayo Alonso |
| General Manager | Lucia Carballeda |
| Creative Director | Felipe Braz Costa |
| Digital Director | Aleix Perdigo |
| Creative / Art Direction | Helena Centeno Crespo |
| Copywriter | Maripaz Pascual Gandia |
| Graphic Designer | David Pastor |
| Retoucher | Joao Cavalcante |
| Art Trainee | Carla Guerrero |
| Art Trainee | Ignacio Perez |
| Music Director | Henrique Tanji |
| Editor | Nelson Ortiz |
| Editor | Jordi Martinez |