Tinder - "Swipe Night: Killer Weekend" by PHNX Awards 2022
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| Title | Swipe Night: Killer Weekend |
| Agency | 72andSunny |
| Campaign | Swipe Night: Killer Weekend |
| Advertiser | Tinder |
| Brand | Tinder |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Other Online Services |
| Story | While Tinder had been a household name for years, its cultural clout was starting to be poached by rising competitors like Bumble and Hinge. Tinder needed a (positive) cultural splash to establish its spot as the premier dating app.At the same time, Tinder was facing user fatigue, particularly among Gen Z. Users were browsing through profiles mindlessly, just to pass the time and had no real intention of connecting with other people.Thus, our objectives were as follows:1) Create cultural momentum for the brandSpark excitement: measured by total earned media impressionsIncrease social conversation: measured by related social activity on TwitterEnhance brand sentiment: measured by Tinder’s brand sentiment on Twitter2) Generate meaningful activity inside the appDrive engagement: measured by total views of our original contentCompel users to connect more: increase the number of likes and matchesInspire users to chat more: increase the number of messages |
| Media Type | Case Study |
| Length | |
| Sound Design / Music Company / Music | Q Department |
| VFX Company | MPC LA |
| Sr. Film Producer | Leah Karabenick |
| Director | Sasie Sealy |
| Production Company | Bullitt Entertainment |
| Editing Company | Cabin Edit |
| Editor | Taylor-Tracy Walsh |
| VFX / Finishing | Shape + Light |
| Colorization | Company 3 |
| Colorist | Jill Bogdanowicz |