Adobe Creative Suite - "A Love Letter by Little Simz" by PHNX Awards 2022
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| Title | A Love Letter by Little Simz |
| Agency | Ketchum London |
| Campaign | Love The Journey |
| Advertiser | Adobe Systems, Inc. |
| Brand | Adobe Creative Suite |
| Date of First Broadcast/Publication | 2021 / 10 |
| Business Sector | Computer Software & Multimedia Productions |
| Story | Only 4.4% of young people in the creative industries are from minority backgrounds and among the barriers they face, there is one that is often unspoken. Parents. Why? Because many of them would rather see their kids with ‘Dr’ before their name or at a desk crunching numbers. So we wanted to show that with support from parents, the journey to realising your creative dreams and ambitions can be easier. But we needed someone who young minority kids could see themselves in. So who better than young, Black, British icon – Little Simz. And the result. A moving and inspiring film where she penned a love letter to her number one fan, her Mum, thanking her for the nurturing and support on every part of the journey. |
| Media Type | Branded Content |
| Length | |
| Senior Creative | Emily Gosen |
| Director | Lainey Richardson |
| Executive Producer | Sorcha Shepherd |
| Production Company Producer | Sienna Beckman |
| Production Company | Caviar London |
| Director of Photography (DOP) | Joel Honeywell |
| Production Designer | Sarah Mursal |
| Wardrobe | Luci Ellis |
| Make-Up Artist | Marina Belfon Rose |
| Editor | Andre Rodrigues |
| Colorist | Felipe Szulc |
| Post Production | Liv Lawton |
| Post Production | Nomad |
| Post Production | Martin Goodwin |
| Executive Creative Director | indy selvarajah |
| Creative Team | Emily Gosen |
| Production Company Producer | Oliver Barrett |