CANAL+ - "The Punishment" by PHNX Awards 2022

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TitleThe Punishment
Campaign The Punishment
Brand CANAL+
Date of First Broadcast/Publication 2021 / 9
Product CANAL+
Story CANAL+ shows mother knows best thanks to “The Punishment.”
A beautiful mix of humor, truth, and an impressive reel of TV/contents offerings in one witty package.

In a competitive context driven by two types of businesses, the big streaming platforms on one hand (Amazon, Netflix, etc.) and linear TV broadcasters on the other, our goal was to assert that CANAL+ is the only player that brings together both at the very same place.
Indeed, CANAL+ is the only platform that offers not just cinema and series but also live sports and live TV channels.
Length
Managing Creative Director Gabriel Mauron
Copywriter Pascal Charvet
Senior Art Director Thomas Lafourcade
Junior Art Director Leo Bonhomme
Managing Director Camille Delesalle
Head of Brand Communications Roxane Roullier
Project Manager Alexia Rayar