Title | The Punishment |
Campaign | The Punishment |
Brand | CANAL+ |
Date of First Broadcast/Publication | 2021 / 9 |
Product | CANAL+ |
Story | CANAL+ shows mother knows best thanks to “The Punishment.” A beautiful mix of humor, truth, and an impressive reel of TV/contents offerings in one witty package. In a competitive context driven by two types of businesses, the big streaming platforms on one hand (Amazon, Netflix, etc.) and linear TV broadcasters on the other, our goal was to assert that CANAL+ is the only player that brings together both at the very same place. Indeed, CANAL+ is the only platform that offers not just cinema and series but also live sports and live TV channels. |
Length | |
Managing Creative Director | Gabriel Mauron |
Copywriter | Pascal Charvet |
Senior Art Director | Thomas Lafourcade |
Junior Art Director | Leo Bonhomme |
Managing Director | Camille Delesalle |
Head of Brand Communications | Roxane Roullier |
Project Manager | Alexia Rayar |