Ease Labs - "The Beauty Hidden Inside Cannabis" by PHNX Awards 2022
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| Title | The Beauty Hidden Inside Cannabis |
| Agency | McCann Health Brazil |
| Campaign | The Beauty Hidden Inside Cannabis |
| Advertiser | Ease Labs |
| Brand | Ease Labs |
| Date of First Broadcast/Publication | 2021 / 12 |
| Business Sector | Health & Pharmaceutical Products |
| Philosophy | Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. |
| Media Type | Digital |
| Length | |
| Chief Executive Officer (CEO) | Joao Consorte |
| Creative Director | Alessandra Gomes |
| Art Director | Eduardo Basque |
| Copywriter | Fernando Franchim |
| Executive Producer | Themistocles Silva |
| Executive Producer | Ycaro Prata |
| Executive Producer | Jessica Brockestayer |
| Executive Producer | Karen Xavier |
| Account Director | Ana Padinha |
| Production Company | Deep Films |
| Director | Thiago Silva |
| Director of Photography (DOP) | Felipe Lion |
| Editor | Lucas Mello |
| Colorist | Ricardo Herling |
| Sound Producer | Studio Tesis |
| Post Production | Deep Films |
| Production Company Producer | Ycaro Prata |
| Production Company Producer | Karen Xavier |
| Global Account Leader | Ana Padinha |
| Post Production | Eduardo Basque |