League Against Cancer - "The League Among all Leagues" by PHNX Awards 2022
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| Title | The League Among all Leagues |
| Agency | VML Lima |
| Campaign | The League Among all Leagues |
| Advertiser | League Against Cancer |
| Brand | League Against Cancer |
| Date of First Broadcast/Publication | 2021 / 7 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | This is the league where everyone should play |
| Story | Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. |
| Philosophy | We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. |
| Problem | Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. |
| Result | One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One story got a total value of free press worth $186MM One Story made The League Against Cancer, the trending League in the country. |
| Media Type | Development/Fund Raising |
| Length | |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Executive Creative Director | Tin Sanchez |
| Creative Director | Eduardo Meza |
| Creative Director | Carlos Fernandez |
| Copywriter | Luis Felipe Rios |
| Art Director | Fernando Guerra |
| Graphic Designer | Renzo Zapata |
| Account Director | Sara Roif |
| Account Supervisor | Stephanie Loveday |
| Account Executive | Sofía Chinchay |
| Head of Production | Leoni Lizarzaburu |
| Production Company Producer | Katherina Vilcarima |