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Creative Award
Paris, France
Fondation 30 Millions d'Amis - "The Cry (196s)" by PHNX Awards 2022

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TitleThe Cry (196s)
Title (original language)L'Appel (196s anglais)
BriefLa campagne met en scène la complainte de différents animaux face à l’indifférence humaine. Un film bouleversant dans lequel les animaux se retrouvent unis par un même cri de désespoir.
Agency
Campaign The Cry
Advertiser Fondation 30 Millions d'Amis
Brand Fondation 30 Millions d'Amis
Date of First Broadcast/Publication 2021 / 11
Business Sector Animal Rights/Safety/Adoption
Story The campaign features various animals in pain facing the brutality of human indifference. A moving film in which all animals find themselves united by the same cry of despair.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Agency Producer
Account Manager
Account Manager
Account Manager
Strategic Planner Celine Chouéri
Strategic Planner
Strategic Planner
Director
Production Company