Epicentr - "Zero-waste art exhibition: Lesya Ukrainka 150 names" by PHNX Awards 2022
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| Title | Zero-waste art exhibition: Lesya Ukrainka 150 names |
| Agency | Postmen |
| Campaign | Zero-waste art exhibition |
| Advertiser | Epicentr |
| Brand | Epicentr |
| Posted | July 2021 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | Epicentr is #1 retailer in Ukraine, with the strongest presence in construction and household goods. Ecology and waste recycling is the main concern, when it gets to construction in Ukraine and a key corporate principle, that Epicentr promotes.In 2021 Epicenter decided to enter cultural national events to promote values of responsible consumption with the idea of zero-waste exhibitions. Every big event ends up with tonnes of construction and materials, going into trash. In Ukraine - simply to a dump.To change that, we started to transform events into zero-waste ones, not only by recycling all the waste, but upcycling all the used materials. That is how banners, textile and other parts of national exhibition ‘’Lesya Ukrainka 150 names” were redesigned into bags, wallets, backpacks and numerous trendy stuff. Unique and styled limited collection was sold out in just a couple of days making the exhibition live longer and saving the planet from tonnes of trash. |
| Media Type | Case Study |
| Length | |
| Creative Director | Yaroslav Vedmid |
| Project Manager | Mariia Bezklynska |
| Art Director | Olena Horobets |
| Art Director | Ira Pavlova |
| Graphic Designer | Anastasiia Zafiyovska |
| Project Manager | Iryna Shovkun |
| UI/UX designer | Viacheslav Doroshenko |
| Creative Producer | Olga Mykhalets |
| Project Manager | Hanna Savchuk |
| Videographer, Editor | Ilya Reznikov |