Propuesta Civica AC - "Seguimos Hablando 2020" by PHNX Awards 2020

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TitleSeguimos Hablando 2020
Agency
Campaign #StillSpeakingUp
Advertiser Propuesta Civica AC
Brand Propuesta Civica AC
Date of First Broadcast/Publication 2019 / 5
Product Propuesta Civica AC
Story Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives.
Media Type Digital
Length
Advertising Agency Publicis Mexico
Chief Executive Officer (CEO) Juan Carlos Tapia
Chief Creation Officer Diego Wallach
Head of art Luis Sordo
Chief Strategy Officer Samantha Hernández
Art Director Maricarmen Mercado
Copywriter Diego Wallach
Press Relations Ana Ramos
PR Tai Damsky
Content design Rodrigo Rodríguez
Post Production Prodigious
Editor Karen Gómez