Title | Seguimos Hablando 2020 |
Agency | Publicis Mexico |
Campaign | #StillSpeakingUp |
Advertiser | Propuesta Civica AC |
Brand | Propuesta Civica AC |
Date of First Broadcast/Publication | 2019 / 5 |
Product | Propuesta Civica AC |
Story | Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives. |
Media Type | Digital |
Length | |
Advertising Agency | Publicis Mexico |
Chief Executive Officer (CEO) | Juan Carlos Tapia |
Chief Creation Officer | Diego Wallach |
Head of art | Luis Sordo |
Chief Strategy Officer | Samantha Hernández |
Art Director | Maricarmen Mercado |
Copywriter | Diego Wallach |
Press Relations | Ana Ramos |
PR | Tai Damsky |
Content design | Rodrigo Rodríguez |
Post Production | Prodigious |
Editor | Karen Gómez |