Sprite - "Sprite Anti-bullying Rap Label" by PHNX Awards 2020
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| Title | Sprite Anti-bullying Rap Label |
| Agency | Saatchi & Saatchi Ukraine |
| Campaign | Anti-Bullying Rap label |
| Advertiser | The Coca-Cola Company |
| Brand | Sprite |
| Date of First Broadcast/Publication | 2019 / 8 |
| Product | Sprite |
| Story | Sprite needs to inspire teens to stay fresh in the face of haters, but we are lack of street credibility. We decided not to act like a Brand. We started to act like a rap-label by signing local rap queen Alyona Alyona and started to produce music. |
| Length | |
| Creative Director | Kosta Schneider |
| Associate creative director | Sergey Beloshitskiy |
| Art-Director | Illya Bondar |
| Motion Designer | Iryna Kutsman |
| Account Director | Aliona Novikova |
| Senior account manager | Marina Kondriyanenko |