Almacenes Éxito - "Board Most Valuable Promo" by PHNX Awards 2020
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| Title | Board Most Valuable Promo |
| Campaign | MVP - MOST VALUABLE PROMO |
| Advertiser | N/A |
| Brand | Almacenes Éxito |
| Date of First Broadcast/Publication | 2020 / 4 |
| Product | Almacenes Éxito |
| Story | Call of Duty Mobile registered more than 180 million downloads in 2019. In Colombia, thousands of gamers created communities about the game turning it into the perfect place to promote our gaming products. But there was a problem: the terms and conditions in this game doesn’t allow any type of advertising. That’s why we looked for the 3 best gamers of Call of Duty Mobile in Colombia to change their username and photo inside the game, for the name and photo of our exclusive gaming promotions. With an announcement in their social networks, our 3 gamers invited their followers to win these promotions on a live streaming in a very simple way: killing them. At the end of each game our 3 gamers gave the promo codes live into the game chat room. These codes were able to be redeemed immediately in our stores or e-commerce. 5 days of action. 3 Gaming hours a day. 540 promos killed 78% of reddemed discounts. 535.978 gamers reached. 7% increase in sales in just one week. |