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CLIO Health

Creative Award
New York, United States
Tietê Plaza Shopping - "The Self-Exam Mannequin" by CLIO Health 2022

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TitleThe Self-Exam Mannequin
BriefBreast self-exam (BSE), if performed regularly, can be an important way to find a breast cancer early, when it’s more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.When the re-open took place in one of the biggest shopping malls in Sao Paolo, Tietê Plaza, we set up special mannequins in the most important international and local fashion stores: mannequins doing breast-self examinations.We displayed these mannequins in dozens of different stores during Pink October – the breast awareness month. The mannequins caught the attention of shoppers. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.
Agency
Campaign The Self-Exam Mannequin
Advertiser Tietê Plaza Shopping
Brand Tietê Plaza Shopping

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