ANNA - "The Punch" by International advertising festival “White Square” (Minsk, Belarus) 2021
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| Title | The Punch |
| Brief | In Russia, there is no law that protects the rights of citizens facing domestic violence. Every year, law enforcement authorities record 224,000 beatings in Russian families. Every third murder happens within the family.To influence the fastest possible adoption of the law, we created an interactive experience: in one of the largest markets in Moscow, we installed the Boxer arcade - a symbol of violence. Market visitors gladly took the opportunity to find out the power of their punch for free, but instead of prize points videos of women, portraying victims of violence, appeared on the screen, urging players to sign a petition for the adoption of the law against domestic violence. |
| Agency | Art Union |
| Campaign | The Punch |
| Advertiser | Anna National Violence Prevention Centre |
| Brand | ANNA |
| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Deputy Creative Director | A...ei Si.....kov Subscribers Only |
| Chief Executive Officer (CEO) | D....iy Se....ov Subscribers Only |
| Executive Creative Director | M....il Go.....nov Subscribers Only |
| Executive Creative Director | V....iy Ge.....an Subscribers Only |
| Creative Director | N...ta Se....ov Subscribers Only |
| Agency Producer | M...ya Ne.....nko Subscribers Only |
| Video Director | Vl....ir K....ev Subscribers Only |
| Director of Photography (DOP) | Al.....dr No.....iy Subscribers Only |
| Copywriter | O..a P...va Subscribers Only |
| Producer Agency | O..g E...ov Subscribers Only |
| Art Director | A..a Us....va Subscribers Only |