Kasaba - "Made with the fruits of diplomacy" by International advertising festival “White Square” (Minsk, Belarus) 2021
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| Title | Made with the fruits of diplomacy |
| Brief | During the pandemic the country faced a medical crisis and the government had to take action. They put diplomacy on the table and announced 15 tonnes of received medical goods from UAE.The goods were not exactly medical. It turned out that 13 out of 15 tonnes were simply dates. Bivol, the most prominent investigative media in Bulgaria, broke the story and it went viral on Social Media. People had one question in mind “What are we going to do with all these dates?”.Kasaba had the answer in the pocket. 36 minutes after the news broke. The brand posted on Social that our rakia (the most beloved spirit in Bulgaria) is made with the fruits of diplomacy. We know what to do with that many dates. |
| Agency | proof. |
| Campaign | Made with the fruits of diplomacy |
| Advertiser | Kasaba |
| Brand | Kasaba |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | A...l I...ev Subscribers Only |
| Creative Lead | M....ew St....ov Subscribers Only |
| Copywriter | M....ew St....ov Subscribers Only |
| Client Services Director | S..a A....ov Subscribers Only |
| Designer | Ra....av P...v Subscribers Only |