MAD STARS

Creative Award

Busan, South Korea

Update

Filter results by

Waka Kotahi - "Toll Booth"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

Awards

586

This ad is part of the ACT Responsible Collection

Brand: Waka Kotahi
Country: New Zealand

Advertiser: Waka Kotahi

Title	Toll Booth
Agency	FCB New Zealand
Campaign	Toll Booth
Advertiser	Waka Kotahi
Brand	Waka Kotahi
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	May 2022
Product	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	90 seconds
Waka Kotahi NZ Transport Agency’s 30 year vision to reach zero deaths on our roads.	In New Zealand we refer to the people who are killed in crashes as our ‘road toll’, as if their lives and limbs are the price we’re all willing to pay to use our roads. ‘Toll Booth’ was created to disrupt that mindset and launch Road To Zero
imagining it as a booth, operated by a mysterious woman who randomly takes life as payment from motorists. In this case, the driver’s young daughter.	The film visualises the ‘road toll’