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MAD STARS

Creative Award
Busan, South Korea
Tough Turban - "Tough Turban" by MAD STARS 2022

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TitleTough Turban
BriefTurban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Agency
Campaign Tough Turban
Advertiser Pfaff Harley-Davidson
Brand Tough Turban

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