Bimbo - "THE GREATEST GUIDE TO JOCHOS & BURGERS" by The New York Festivals Advertising Awards 2024
Filter results by
| Title | THE GREATEST GUIDE TO JOCHOS & BURGERS |
| Brief | THE GREATEST GUIDEThe world’s first fully-generative search and signage system designed to put 8,402 of Mexico’s most creative hamburger and hotdog stands on foodies’ map. Supported by an AI-powered creative workflow, a Google Maps API-integrated consumer website, nationwide earned media, extraordinary street food recipes, and the world’s largest bakery, The Greatest Guide to Jochos & Burgers gives local businesses an edge against encroaching fast food chains.AUTOMATED ART DIRECTIONWe created the world’s first workflow designed to turn data into prompts and prompts into food paintings. To deliver data-driven point-of-sale posters for 8,402 businesses, we combined Mexico’s rich tradition of sign painting with the scale and efficiency of artificial intelligence, cooking up an iterative workflow between human art directors and our AI models.BUSINESS IMPACT• +12,200,000 impressions across Mexico• +77,000 online map visits to date• +23% increase in sales among Bimbo’s “Special Channels”• Set a new +180% week-over-week nationwide sales record |
| Agency | Vector B |
| Campaign | Greatest Guide |
| Advertiser | Bimbo Bakeries |
| Brand | Bimbo |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative VP | El.....th J...rez Ma.....rez Subscribers Only |
| Global Creative Leadership | A...an B...n Subscribers Only |
| Creative Leadership Performance Art | ..n Ma.....ie Subscribers Only |
| Managing Director | J..n L..s A....ga Subscribers Only |
| Creative Excellence Director Europe & UK | C...en Bi....an Subscribers Only |
| Creative Group | M...el Ru.....ina Subscribers Only |
| Account Grouper | B....iz S..a Subscribers Only |
| Account Director | Es.....da Ve.....uez Subscribers Only |
| Creative Director | Mo.....rat M..a Subscribers Only |
| Head of Art | N...an M....uez Subscribers Only |
| Associate Creative Director | G....vo L..a Subscribers Only |
| Associate Creative Director | E..i A....re Subscribers Only |
| Art Director | R....to S....ar Subscribers Only |
| Art Director | Le....do Ka.....shi Subscribers Only |
| Designer | J...e Bo.....la Subscribers Only |
| Project Manager | D...a ..l Subscribers Only |
| Creative Director | E....ue Ma....nez Subscribers Only |
| Creative Director | Be....in Pl....rd Subscribers Only |
| Group Director, Product Developer, Data and Techno | A...ud I...d Subscribers Only |
| Program Director | A...da Ho....rd Subscribers Only |
| Experience Delivery Lead | Nz....ua An....on Subscribers Only |
| Group Creative Director | J..s W...is Subscribers Only |
| Associate Creative Director | P...o I..o Subscribers Only |
| Senior Production Designer | B....ey Ho.....son Subscribers Only |
| CEO | A...ea C..k Subscribers Only |
| Regional Creative Excellence Manager for Latin Am | L....es Al....te Subscribers Only |
| VP Organizational Marketing | J..n N...i Subscribers Only |
| Director Organizational Marketing | E....do R...a Subscribers Only |
| Brand Manager | Ga....la M....za Subscribers Only |