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The New York Festivals Advertising Awards

Creative Award
New York, United States
Dot Go - "Dot Go “object interaction” app" by The New York Festivals Advertising Awards 2022

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TitleDot Go “object interaction” app
BriefFor blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations.
Agency
Campaign Dot Go
Advertiser Dot Incorporation
Brand Dot Go

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