Strahl - "Handle with "I don't" care (board)" by The New York Festivals Advertising Awards 2022

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TitleHandle with "I don't" care (board)
BriefAn industry where a lot of glasses shatters everyday could really benefit economically by swapping breakable glasses with Strahl products. But how do you grab potential clients attention and communicate the product benefit in an efficient way? You don’t. Instead of telling them about the product benefit, we demonstrated it. The ultimate test and the best way to demonstrate the key benefits of Strahl products was simply to send an actual glass to potential clients. By mail. Without any protection whatsoever.
Agency
Campaign The safe delivery
Advertiser Strahl unbreakable glasses
Brand Strahl

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Media Type Direct Mail
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