Nurofen - "Faster + Better" by The New York Festivals Advertising Awards 2021
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| Title | Faster + Better |
| Brief | It’s often thought in healthcare advertising that the data itself cannot form part of the creative. So, in an effort to disprove this, we took a different approach and created an idea that heroes data. Our aim with the Nurofen Express detail aid was to make the product data so beautiful that it can’t possibly be ignored. It's meticulously considered, uniquely designed and showcases the data without the need for supporting key visuals. The data became creatively compelling enough that it became the campaign itself. |
| Agency | McCann Torre Lazur |
| Campaign | Faster + Better |
| Advertiser | Reckitt Benckiser |
| Brand | Nurofen |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| European Creative Director | A...an P..r Subscribers Only |
| Creative Director | ..y S...er Subscribers Only |
| Copywriter | J...e W...h Subscribers Only |
| Art Director | G...n T...ey Subscribers Only |
| Designer | A....ny B....on Subscribers Only |
| Project Manager | T....na P...s Subscribers Only |
| Executive Producer | M...in C....ns Subscribers Only |
| General Manager | A..x F..w Subscribers Only |
| Developer | A...n A..z Subscribers Only |
| Developer | ..e S....ds Subscribers Only |
| Developer | S....en S...t Subscribers Only |
| Developer | R....rd Co....ge Subscribers Only |