3M - "The Adhesive Billboards That Keep Sticking In Your Mind" by The New York Festivals Advertising Awards 2018
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| Title | The Adhesive Billboards That Keep Sticking In Your Mind |
| Brief | When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape. |
| Agency | Cheil Germany |
| Campaign | The Adhesive Billboards That Keep Sticking In Your Mind |
| Advertiser | 3M |
| Brand | 3M |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Billboard |
| Length | |
| Creative Director | R...nd R...lf Subscribers Only |
| Creative Director | P..l C..n Subscribers Only |
| Creative Director | J...n W...e Subscribers Only |
| Creative Director | T...as Sc.....er Subscribers Only |
| Creative Director | A...b B...as Subscribers Only |
| Copywriter | C...s D....ks Subscribers Only |
| Art Director | A...b B...as Subscribers Only |
| Art Director | R...el M....si Subscribers Only |
| Art Director | D...el B..k Subscribers Only |
| Art Director | T...g .e ..u Subscribers Only |
| Agency Producer | D...se C..n Subscribers Only |
| Graphic Designer | A...b B...as Subscribers Only |
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