Green Ribbon Campaign - "Second Life Toys Intro" by The New York Festivals Advertising Awards 2017
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| Title | Second Life Toys Intro |
| Brief | There is an organ donation crisis worldwide, but Japan is particularly badly hit, especially when it comes to child donors. In order to raise awareness of the problem, The Green Ribbon Project and its agency launched a campaign encouraging children and their parents to send broken toys. The toys were given a highly visible fix using a donated part from another toy. The toys got a “second life” and via a website became a simple means of explaining the importance of organ donation. |
| Agency | Ad Dentsu Tokyo Inc. |
| Campaign | Second Life Toys |
| Advertiser | Green Ribbon Campaign |
| Brand | Green Ribbon Campaign |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |