Andel - "Windy Retreats" by Effie Awards Europe 2024
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| Title | Windy Retreats |
| Brief | To debunk the myths and prejudices about wind turbines, we created ‘Windy Retreats’: the first initiative of its kind that invited skeptics to book a stay in actual homes located next to wind turbines. We collaborated with real wind turbine neighbors who lived next door to wind turbines and made their homes available, so people could experience for themselves what it’s actually like being a neighbor to the green transition. The homes were chosen to represent all of Denmark and different kinds of wind turbines – on land and sea – and the prejudices and myths accompanying them.The initiative gave skeptics the first-hand experience required to challenge their Not-in-my-backyard-mindset, so they could come to their own conclusions about how much noise wind turbines make, how much shadow they cast or if they affect ones sleep. |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | Windy Retreats |
| Advertiser | Andel |
| Brand | Andel |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | He....ch Ve.....rd Subscribers Only |
| Assoc. Creative Director | K...a Vi.....mer Subscribers Only |
| Assoc. Creative Director | Ch......fer B..s Subscribers Only |
| Assoc. Partner & Senior Account Director | M...e In....nn Subscribers Only |
| Account Manager | Ma....de S...n Subscribers Only |
| CEO & Strategist | ..m B...en Subscribers Only |
| Head of Activation | V...or P...i Subscribers Only |
| Head of Impact | Al.....er F..ø Subscribers Only |
| Activation Strategist | Ma....de Y...n Subscribers Only |
| Creative | P...r B....ig Subscribers Only |
| Creative | L...s P...i Subscribers Only |
| Exec. Producer | M...en Bu.....rd . Go....ck Subscribers Only |
| Director | K...er Ki.....er Subscribers Only |
| DoP | J...s M...ler Subscribers Only |
| Producer | A....�rn M..k . Go....ck Subscribers Only |
| A - Editor | J..s A...r Ly....oe Mo.....en Subscribers Only |
| B - Editor & VFX | M..o P...ez . Go....ck Subscribers Only |
| Grade | W....am K....al Subscribers Only |
| Sound Design | ..s N�....ard . T...ty S...ds G..d Subscribers Only |
| Music | J..s A...r Ly....oe Mo.....en Subscribers Only |