ACE Candeggina and ACE Gentile - "My Famous Bucato" by Art Directors Club of Europe 2023
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| Title | My Famous Bucato |
| Brief | ACE wanted to realize a campaign about the efficacy of its products using a famous testimonial. But the budget was really low. So we came out with an idea for ACE by choosing the perfect testimonial, one that has always been under everyone's eyes: the laundry hanging out to dry in Naples. Why Naples? The city, according to data, uses ACE most to clean its laundry and it become super popular this past year due to Netflix Series and to the won of the Italian Serie A football match. All brands wanted to be present and this opened the media hunt. Finding media space became impossible without paying a real fortune.My Famous Bucato turned balconies and windows in an unexpected new media never seen before and the real laundry of Italian people into the only testimonial framed by the OOH campaign. With a minimum budget we achieved a maximum impact. |
| Agency | DLV BBDO |
| Campaign | My Famous Bucato |
| Advertiser | ACE Italia |
| Brand | ACE Candeggina and ACE Gentile |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | D....le D....si Subscribers Only |
| Executive Creative Director | S...na .i B...o Subscribers Only |
| Creative Director | Fe....ca S....na Subscribers Only |
| Senior Copywriter | A..a L....ni Subscribers Only |
| Senior Art Director | M....la Be.....sa Subscribers Only |