Fiat - "Operation No Grey (88s)" by Art Directors Club of Europe 2023
Filter results by
| Title | Operation No Grey (88s) |
| Brief | To make this business idea - no more grey cars - memorable, we sought the most spectacular, innovative, and unexpected way possible: to put Fiat's Global President, Olivier Francois, in a grey Fiat 600 attached to a cable, which was connected to a huge crane. Lift him 15 metres high above the colourful town of Lerici, Italy and then submerge him in an actual giant canister containing 10.000 litres of orange paint. The result was a spectacular video that was able to transversally intercept every target audience, conveying the brand positioning "New Dolce Vita for all" to everyone around the world. |
| Agency | Leo Burnett Company, S.R.L. |
| Campaign | New Fiat 600 |
| Advertiser | Stellantis |
| Brand | Fiat |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Events |
| Executive Creative Director | Fr.....co M....ni Subscribers Only |
| Creative Director | Gi....pe C....si Subscribers Only |
| Creative Director | Gi....ni G...o Subscribers Only |
| Creative Director | E...co Pa....no Subscribers Only |
| Art Director | Gi....ni G...o Subscribers Only |
| Copywriter | E...co Pa....no Subscribers Only |
| Client Services Director | P...o G....to Subscribers Only |
| Account Supervisor | Va.....na Bo.....no Subscribers Only |
| Account Manager | S...ia .i Bu......ico Subscribers Only |
| Agency Producer | Fr.....ca B...i Subscribers Only |
| Agency Producer | Pr.....ous T...n Subscribers Only |
| Head of TV | A....io A....to Z....ra Subscribers Only |
| Executive Producer | Gi....ni A...o Subscribers Only |
| Production Company | T....er F..m Subscribers Only |
| Executive Producer | Le....do R...i Subscribers Only |
| Executive Producer | A...ns D...i Subscribers Only |
| Director | W....am . Subscribers Only |
| Director of Photography (DOP) | D....le P..i Subscribers Only |
| Producer | F..a G...z .e .a T...e Subscribers Only |
| Producer | A....ia Pie......chi Subscribers Only |
| Line Producer | V...a Ra.....tta Subscribers Only |
| Editor | D...de M...i Subscribers Only |
| Color Grade Artist | V....io Li.....ore Subscribers Only |