LGBTQ+ allies community - "DIVERSE.EQUAL.UKRAINIANS" by Art Directors Club of Europe 2022
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| Title | DIVERSE.EQUAL.UKRAINIANS |
| Brief | According to a global survey, 14% (6 million) of Ukrainians accept the LGBTQ+ community. Still, they remain invisible for fear of being attacked using traditional rainbow symbols.We decided to give Ukrainian LGBTQ+ allies a safer way.We created a new code symbol to replace the rainbow flag and used it to launch the first safe LGBTQ+ allies movement.The symbol is a raised hand. Unlike passive silence, it embodies the action of all who are no longer afraid to support equality.A custom grotesque font emphasizes that there is only one line of difference between "Різні" (Diverse) and "Рівні" (Equal) in Ukrainian.People can download our prints on our website for free. Any art or brand can incorporate it. Ukrainian and international artists, musicians, businesses, politicians, and organizations used identity to make a statement about equality. Rizni.Rivni became Ukraine's most visible LGBTQ+ allies wave of support. |
| Agency | ISD Group |
| Campaign | DIVERSE.EQUAL.UKRAINIANS |
| Advertiser | Rizni.Rivni |
| Brand | LGBTQ+ allies community |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Creative Director | V....or S....ba [i.....up] Subscribers Only |
| Creative Group Head | A...ii Mi.....nko [i.....up] Subscribers Only |
| Art Director | M...na Ki....va [i.....up] Subscribers Only |
| Strategy Director | M....el Tr....se RE.....AN Subscribers Only |
| Strategy | M...a Mi.....nko RE.....AN Subscribers Only |
| Strategy | A...a R....ko [i.....up] Subscribers Only |
| Media Director | M...ia Ko.....uk H....AG Subscribers Only |
| Media Manager | H...na St.....uk H....AG Subscribers Only |
| Account Director | Sv....na My.....uk [i.....up] Subscribers Only |
| Senior Account Manager | S...iy P....in [i.....up] Subscribers Only |
| Account Manager | D...na Ba....va [i.....up] Subscribers Only |
| Account Manager | O..a By.....anu [i.....up] Subscribers Only |
| Chief Technical Officer | A...ew S....ev [i.....up] Subscribers Only |
| Developer | M....el Sa....in [i.....up] Subscribers Only |
| Developer | R...n K...k [i.....up] Subscribers Only |
| Developer | Y...y Ar....h, Co.....er Subscribers Only |
| Developer | Y..a Pe....a, Co.....er Subscribers Only |
| Copywriter | Y...a I....na [i.....up] Subscribers Only |
| Copywriter | D...ro Lu.....huk [i.....up] Subscribers Only |
| Designer | L..a Ka.....an [i.....up] Subscribers Only |
| Designer | I...a Li....ka [i.....up] Subscribers Only |
| Designer | Y...a Ly....ka [i.....up] Subscribers Only |
| Communication Manager | H...n S...a [i.....up] Subscribers Only |
| Communication Manager | O..a V...k [i.....up] Subscribers Only |
| DOP | D...ry N...ia Subscribers Only |
| Creative Producer | J..k B....ov [i.....up] Subscribers Only |
| Editor/Photographer | M...ia O�....illy [i.....up] Subscribers Only |
| Sound Design | V....ii Ya......nko Subscribers Only |
| Sound Design | M....el Za....ky Subscribers Only |
| Project coordinator | Ol.....dra Sv.....va Subscribers Only |
| Project coordinator | Vi....ia De....va Subscribers Only |
| Project coordinator | M...na S...ty Subscribers Only |
| Project coordinator | Y...y Ye....ov Subscribers Only |