Penny - "The Wish (180s)" by Art Directors Club of Europe 2022
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| Title | The Wish (180s) |
| Brief | In Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama. |
| Agency | Serviceplan Campaign |
| Campaign | The Wish |
| Advertiser | PENNY |
| Brand | Penny |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Creative Managing Director | Ch.....ph E...ke Subscribers Only |
| Creative Director | M...tz D...ig Subscribers Only |
| Copywriter | A....ia Co......ano Subscribers Only |
| Concept | A....ia Co......ano Subscribers Only |
| Art Director | R....ca L....er Subscribers Only |
| Copywriter | Ka.....na K..g Subscribers Only |
| Art Director | E...ra B...t Subscribers Only |
| Executive Producer | A...a Bl.....ll Subscribers Only |
| Production Company | Ic.....ast G....ny Subscribers Only |
| Director | M...us I...ez Subscribers Only |
| Producer | ..m Au....in Subscribers Only |
| Director of Photography (DOP) | P..l O...r Subscribers Only |
| Editor | Ni....us K...er Subscribers Only |
| Music | S....me M...c Subscribers Only |
| Inernational PR | ..e Sh....ck Subscribers Only |