Laut Gegen Nazis E.V. - "HetzJaeger. Antifascist Algorithms. (120s)" by Art Directors Club of Europe 2022
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| Title | HetzJaeger. Antifascist Algorithms. (120s) |
| Brief | Fascist music is available on all major music platforms. Even worse: their algorithms actively promote these songs. If you listen to Nazi music once, more and more will be recommended. We remind the providers of their duty of care – by forcing their algorithms to recommend our Trojan Nazi band “HetzJaeger“ instead of fascist bands. To do this, both track and band are perfectly optimized based on the algorithms’ primary parameters. Sound, lyrics, appearance and performance in social media are most convincing – and we infiltrate streams and playlists of extreme right-wing fans with Artist Affinity Targeting. In one month, the algorithms recommend HetzJaeger over 120,000 times to neo-Nazis, becoming a hit in the scene. But one month later: the big reveal. More than 200,000 supporters and the media forced the platform to act: In the first weeks alone over 700 unconstitutional songs and Nazi bands have already removed (https://forthejury.puk-creative-tech.de/hetzjaeger-en). |
| Agency | Philipp und Keuntje GmbH |
| Campaign | HETZJAEGER. ANTIFASCIST ALGORITHMS |
| Advertiser | Laut Gegen Nazis E.V. |
| Brand | Laut Gegen Nazis E.V. |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Entrant Company | P....pp ..d K....je Subscribers Only |
| Additional Company | fis.......elt Subscribers Only |
| CCO fischerAppelt | D....er K...er Subscribers Only |
| Creative Direction | N....as K...n, J...s K....r, M...tz R...fs Subscribers Only |
| Art Direction | S...t Gur......te, S....on R...rs Subscribers Only |
| Account Manager | R...a Hu.....n, L..a R....e, M....ie N...r Subscribers Only |
| Copywriting | Se.....an Bo.....eb, H..e S...n Subscribers Only |
| Copywriting | Se.....an Sp.....r, Ch.....an B...e Subscribers Only |
| Copywriting | R...a K....er, L..a Sc......ski Subscribers Only |
| Production | S...ha J...e Subscribers Only |
| Film Production | L..a K...e, S...el C..y Subscribers Only |
| Film Production | J..n Ch......ns, K..s Ba.....us Subscribers Only |
| Editor fischerAppelt | L..a Pawl........uber Subscribers Only |
| Media fischerAppelt | P...al V..., E...a Ni.....ova Subscribers Only |
| Media fischerAppelt | J...n V...e, M...us He.....n, O...er W..f Subscribers Only |
| Music | H...e H....s, S...an Sc....en Subscribers Only |
| PR | A...en Fin.......er, H...ld E...n, B...a Ma....ff Subscribers Only |
| PR | Ka.....na Bi....r, D..k Be......off Subscribers Only |
| Website | D..k M....rs, D...d Sc....rt Subscribers Only |