The Ministry of Foreign Affairs of Ukraine - "Carol for the Charity" by The Golden Drum Awards 2023
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| Title | Carol for the Charity |
| Brief | Carol of the Bells has been bringing Christmas mood for more than 100 years. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. We created a new version of the famous Carol. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it. And immediately donated to children in just a couple of clicks. |
| Agency | Saatchi & Saatchi Ukraine |
| Campaign | Carol for the Charily |
| Advertiser | The Ministry of Foreign Affairs of Ukraine |
| Brand | The Ministry of Foreign Affairs of Ukraine |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Soundtrack | Subscribers Only |
| More Information | Subscribers Only |