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The Golden Drum Awards

Creative Award
Ljubljana, Slovenia
Laska Upcycle Merch - "Laska Upcycle Merch" by The Golden Drum Awards 2022

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TitleLaska Upcycle Merch
BriefWe transformed old used clothes into a trendy planet-saving tool. The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. We offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies' brands into pre-used clothing. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.During first 10 days with 0$ media budget: 3,4 m impressions; 1,3 m coverage in social nets, 27 companies ordered their own upcycle merch. Due to the war in Ukraine further promotion has been stopped.
Agency
Campaign Laska Upcycle Merch
Advertiser Laska charity store
Brand Laska Upcycle Merch

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