Kone - "Machine conversations" by The Golden Drum Awards 2017
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| Title | Machine conversations |
| Brief | We often say that connected objects are “talking to each other,” but what are they saying? KONE converted real time data passing between ts elevators and the cloud into human language, and invited the social media world to listen in. Nobody had ever translated machine-to-machine data into intelligible and shareable conversations before. The result seemed to give the machines a personality. When we listen, says KONE, we can predict what can happen and tailor maintenance accordingly. The operation demystified AI and the Internet of Things. |
| Agency | Hasan & Partners |
| Campaign | Machine conversations |
| Advertiser | KONE Oyj |
| Brand | Kone |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | T...as W...er Subscribers Only |
| Copywriter | R...us Sto......erg Subscribers Only |
| Art Director | T..o Hu......nen Subscribers Only |
| Photographer | A...si Ko....en Subscribers Only |
| Account Manager | ..a S...iä Subscribers Only |
| Account Manager | K...ia A....la Subscribers Only |
| Producer | N..o K...ne Subscribers Only |
| Account Director | A...i R..i Subscribers Only |