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The Loeries

Creative Award
Johannesburg, South Africa

2023 The Loeries Award Winners

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2023 Loerie Awards - Gold - Effective Creativity - Previous Winner
EFFECTIVE CREATIVITY

New Polo. Game on.

AGENCY: Ogilvy South Africa
BRAND: Volkswagen Polo
CATEGORY: Effective Creativity - Previous Winner
AWARD: Gold
ADVERTISER: Volkswagen

2023 Loerie Awards - Gold - Live Activations
LIVE COMMUNICATIONS

The Drive-thru School

AGENCY: Studio M
BRAND: McDonald's
CATEGORY: Live Activations
AWARD: Gold
ADVERTISER: McDonald's

2023 Loerie Awards - Gold - Publication Design
DESIGN

Unseen Tears (Board)

AGENCY: Leo Burnett Middle East & North Africa
BRAND: Home Centre
CATEGORY: Publication Design
AWARD: Gold
ADVERTISER: Home Centre

2023 Loerie Awards - Gold - Integrated Campaign
INTEGRATED CAMPAIGN

Anything for the Taste

AGENCY: Ogilvy South Africa
BRAND: KFC
CATEGORY: Integrated Campaign
AWARD: Gold
ADVERTISER: KFC

2023 Loerie Awards - Gold - Social Impact Campaign
SOCIAL IMPACT CAMPAIGN

Bread of the Nation

AGENCY: Ogilvy South Africa
BRAND: Castle Lager
CATEGORY: Social Impact Campaign
AWARD: Gold
ADVERTISER: Castle Lager

2023 Loerie Awards - Gold - Package Design
DESIGN

Bee & Bee

AGENCY: Grid Worldwide
BRAND: Inverroche
CATEGORY: Package Design
AWARD: Gold
ADVERTISER: Inverroche

2023 Loerie Awards - Gold - PR Campaign
PR & MEDIA COMMUNICATION

Stain Not Shame (Board)

AGENCY: Scanad Kenya ( also Uganda & Tanzania)
BRAND: ZEVA
CATEGORY: PR Campaign
AWARD: Gold
ADVERTISER: ZEVA

2023 Loerie Awards - Gold - TV & Cinema Commercials – Above 90s
FILM

Undefeated Since Forever

AGENCY: Joe Public
BRAND: Chicken Licken
CATEGORY: TV & Cinema Commercials – Above 90s
AWARD: Gold
ADVERTISER: Chicken Licken

2023 Loerie Awards - Gold - Industrial & Product Design
DESIGN

Ketch-Up & Down

AGENCY: FP7 McCann
BRAND: Heinz
CATEGORY: Industrial & Product Design
AWARD: Gold
ADVERTISER: Kraft Heinz

2023 Loerie Awards - Gold - Music Videos
FILM

Disturbed - Bad Man

AGENCY: The Star Film Company
BRAND: Disturbed
CATEGORY: Music Videos
AWARD: Gold
ADVERTISER: Disturbed

2023 Loerie Awards - Gold - Design - Logos And Identity Programmes
STUDENT AWARDS

Guardians of Nature

AGENCY: North-West University
BRAND: SANParks
CATEGORY: Design - Logos And Identity Programmes
AWARD: Gold
ADVERTISER: N/A

2023 Loerie Awards - Gold - Young Creatives
YOUNG CREATIVES

Integrated Copywriter

AGENCY: Joe Public
BRAND: Bernice Puleng Mosala
CATEGORY: Young Creatives
AWARD: Gold
ADVERTISER: N/A

2023 Loerie Awards - Gold - Package Design
STUDENT AWARDS

Melktert

AGENCY: Red & Yellow Creative School of Business
BRAND: N/A
CATEGORY: Package Design
AWARD: Gold
ADVERTISER: N/A

2023 Loerie Awards - Gold - Branded Content Radio & Audio
RADIO & AUDIO

Stronger

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: The Riky Rick Foundation
CATEGORY: Branded Content Radio & Audio
AWARD: Gold
ADVERTISER: The Riky Rick Foundation

2023 Loerie Awards - Gold - Radio Station Commercials
RADIO & AUDIO

The 411 on ESG

AGENCY: Grey Johannesburg
BRAND: Rand Merchant Bank
CATEGORY: Radio Station Commercials
AWARD: Gold
ADVERTISER: Rand Merchant Bank

2023 Loerie Awards - Gold - Student - Motion Graphic Design
STUDENT AWARDS

Counting Sheep

AGENCY: The Animation School
BRAND: N/A
CATEGORY: Student - Motion Graphic Design
AWARD: Gold
ADVERTISER: N/A

2023 Loerie Awards - Gold - Single Medium Element
MEDIA INNOVATION

Vodacom Hearing Challenge (Board)

AGENCY: VMLY&R Johannesburg
BRAND: Vodacom
CATEGORY: Single Medium Element
AWARD: Gold
ADVERTISER: Vodacom