2023 The Loeries Award Winners

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2023 Loerie Awards - Bronze - Service Design
SERVICE DESIGN

Introducing MakeReign on the global stage

AGENCY: MakeReign
BRAND: MakeReign
CATEGORY: Service Design
AWARD: Bronze
ADVERTISER: MakeReign

2023 Loerie Awards - Bronze - Effective Creativity - Previous Winner
EFFECTIVE CREATIVITY

Empty Plates

AGENCY: Publicis Middle East
BRAND: 1 Billion Meals
CATEGORY: Effective Creativity - Previous Winner
AWARD: Bronze
ADVERTISER: The UAE Government Media Office

2023 Loerie Awards - Bronze - Effective Creativity - Previous Winner
EFFECTIVE CREATIVITY

Lesso Lessons

AGENCY: Ogilvy Africa
BRAND: Ministry of Health Kenya & Roto Tanks
CATEGORY: Effective Creativity - Previous Winner
AWARD: Bronze
ADVERTISER: Ministry of Health Kenya & Roto Tanks

2023 Loerie Awards - Bronze - Design Mixed-Media Campaign
DESIGN

Lollar – The Currency of Corruption

AGENCY: Leo Burnett Middle East & North Africa
BRAND: The Lebanese Transparency Association – No Corruption
CATEGORY: Design Mixed-Media Campaign
AWARD: Bronze
ADVERTISER: The Lebanese Transparency Association – No Corruption

2023 Loerie Awards - Bronze - PR Campaign
PR & MEDIA COMMUNICATION

We Miss Lebanon

AGENCY: Impact BBDO
BRAND: Miss Lebanon
CATEGORY: PR Campaign
AWARD: Bronze
ADVERTISER: Lebanon's national beauty pageant

2023 Loerie Awards - Bronze - Integrated Campaign
INTEGRATED CAMPAIGN

We Miss Lebanon

AGENCY: Impact BBDO
BRAND: Miss Lebanon
CATEGORY: Integrated Campaign
AWARD: Bronze
ADVERTISER: Lebanon's national beauty pageant

2023 Loerie Awards - Bronze - Integrated Campaign
INTEGRATED CAMPAIGN

As Good as the Original

AGENCY: M&C Saatchi
BRAND: Burger King
CATEGORY: Integrated Campaign
AWARD: Bronze
ADVERTISER: Restaurant Brands International

2023 Loerie Awards - Bronze - Social Media Campaign
DIGITAL

Wall Street Balls

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Testicular Cancer Society
CATEGORY: Social Media Campaign
AWARD: Bronze
ADVERTISER: Testicular Cancer Society

2023 Loerie Awards - Bronze - Single Medium Element
MEDIA INNOVATION

Play Before You Stay

AGENCY: King James
BRAND: Wesgro
CATEGORY: Single Medium Element
AWARD: Bronze
ADVERTISER: Wesgro

2023 Loerie Awards - Bronze - Games & Gamification
DIGITAL

Play Before You Stay

AGENCY: King James
BRAND: Wesgro
CATEGORY: Games & Gamification
AWARD: Bronze
ADVERTISER: Wesgro

2023 Loerie Awards - Bronze - Ambient
OUT OF HOME

The Drive-thru School

AGENCY: Studio M
BRAND: McDonald's
CATEGORY: Ambient
AWARD: Bronze
ADVERTISER: McDonald's

2023 Loerie Awards - Bronze - PR Campaign
PR & MEDIA COMMUNICATION

The Newspapers Inside The Newspaper Edition

AGENCY: Impact BBDO
BRAND: An Nahar
CATEGORY: PR Campaign
AWARD: Bronze
ADVERTISER: An Nahar

2023 Loerie Awards - Bronze - Integrated Campaign
INTEGRATED CAMPAIGN

Dirty Laundry

AGENCY: H&C Leo Burnett Beirut
BRAND: ABAAD MENA
CATEGORY: Integrated Campaign
AWARD: Bronze
ADVERTISER: ABAAD

2023 Loerie Awards - Bronze - Social Media Campaign
DIGITAL

Dirty Laundry

AGENCY: H&C Leo Burnett Beirut
BRAND: ABAAD MENA
CATEGORY: Social Media Campaign
AWARD: Bronze
ADVERTISER: ABAAD

2023 Loerie Awards - Bronze - Use of Ai
DIGITAL

Fixing the bIAs

AGENCY: MullenLowe MENA
BRAND: MullenLowe MENA initiative
CATEGORY: Use of Ai
AWARD: Bronze
ADVERTISER: MullenLowe MENA

2023 Loerie Awards - Bronze - Single Medium Element
MEDIA INNOVATION

HeinzJack

AGENCY: FP7 McCann
BRAND: Heinz
CATEGORY: Single Medium Element
AWARD: Bronze
ADVERTISER: Kraft Heinz

2023 Loerie Awards - Bronze - General Design
DESIGN

The Not Hot Periodwear Collection

AGENCY: H&C Leo Burnett Beirut
BRAND: Always
CATEGORY: General Design
AWARD: Bronze
ADVERTISER: Procter & Gamble

2023 Loerie Awards - Bronze - Integrated Campaign
INTEGRATED CAMPAIGN

The Ravi Superstar

AGENCY: Havas Creative Network
BRAND: adidas
CATEGORY: Integrated Campaign
AWARD: Bronze
ADVERTISER: adidas

2023 Loerie Awards - Bronze - Design Mixed-Media Campaign
DESIGN

Oreo & Friends (Board)

AGENCY: Saatchi & Saatchi Dubai
BRAND: Oreo
CATEGORY: Design Mixed-Media Campaign
AWARD: Bronze
ADVERTISER: Mondelez

2023 Loerie Awards - Bronze - Other Screens
FILM

Schoolgirl Newscasters

AGENCY: Impact BBDO
BRAND: EBM
CATEGORY: Other Screens
AWARD: Bronze
ADVERTISER: EBM