Prix Club des Directeurs Artistiques (Club des DA)

Creative Award

Paris, France

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Eden Gen - "Sextember"

Buzzman

Buzzman Paris, France

Awards

1723

Brand: Eden Gen
Country: France

Advertiser: Laboratoires Majorelle

Title	Sextember
Brief	In France, 44% of young people say they re-enact in bed the scenes they have watched in porn films. Crude, brutal and often sexist, these pictures offer a poor depiction of sexual intercourse. But when you're a teenager, you tend to believe what you see. It might lead to a bad conception of sex and sexuality which can be problematic during the first experiences and cause gaps, complexes, mimicry and uncertainties.This is why in September 2021, EDEN Gen is launching an unprecedented movement : "Sextember, a month without porn to discover sex differently". For 1 month, as for the "Dry January" and the "Mois sans tabac", we would trigger young people to abstain from pornography and provide them with contents that deconstruct in a fun way the received ideas conveyed by porn and pornographic culture.
Agency	Buzzman
Campaign	Sextember
Advertiser	Laboratoires Majorelle
Brand	Eden Gen
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	Ph....pe Bo.....on Subscribers Only
Creative Director	P....ce L...t Subscribers Only
President & Chief Creative Officer	G....es Moh........érif Subscribers Only
Vice President (VP)	T...as G....er Subscribers Only
Art Director	M....ux H....ng Subscribers Only
Copywriter	M...in Be.....ouc Subscribers Only
Managing Director	J...en Le....in Subscribers Only
Account Director	C....ent Ch....ud Subscribers Only
Account Executive	P....ne L..o Subscribers Only
Head of Social Media	J...en Sc.....ne Subscribers Only
Social Media Art Director	C...re .a C...a ..z Subscribers Only
Social Media Manager	C....ent A...n Subscribers Only
Community Manager	C....le Gu....ch Subscribers Only
PR & Communication Director	A...lie J....et Subscribers Only