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Grand Prix Stratégies de la Publicité

Creative Award
Boulogne-Billancourt, France
Assassin's Creed Odyssey - "My Life as a NPC" by Grand Prix Stratégies de la Publicité 2019

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TitleMy Life as a NPC
BriefMy Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Agency
Campaign My Life as a NPC
Advertiser Ubisoft
Brand Assassin's Creed Odyssey

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