McDonald's - "Fries Claims" by Eurobest 2023
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| Title | Fries Claims |
| Brief | McDonald’s Fries are world famous for being crispy, delicious, and iconic. But there’s a problem. McDonald’s Fries are SO irresistible, millions of them are stolen every day and there’s nothing anybody can do about it.Until now.To tackle this infamous problem that affects so many McDonald’s fans, we opened the world’s first law firm dedicated to fighting Fry theft.For one day only, fans could go online to make their claim and we’d respond in real time with legal advice, and of course, free Fries as compensation.Working from Fries Claims headquarters, a team of community managers monitored comments in real time throughout the day, and within minutes created live video responses bespoke to every fan’s claim, complete with a code for free Fries as compensation. |
| Agency | Leo Burnett |
| Campaign | Fries Claims |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Entrant Company | ..o B....tt .K Subscribers Only |
| Chief Creative Officer | C...a S....ni Subscribers Only |
| EXECUTIVE CREATIVE DIRECTOR | M..k E...od Subscribers Only |
| CREATIVE DIRECTORS | J...s M....rs &...; A...ew L..g Subscribers Only |
| CREATIVES | G..a R....en &...; F...a P....ll Subscribers Only |
| HEAD OF PLANNING | ..m S....an Subscribers Only |
| PLANNER | Be....in O...ia Subscribers Only |
| CLIENT PARTNER | L...a P...er Subscribers Only |
| BUSINESS DIRECTOR | ..y P...y Subscribers Only |
| ACCOUNT MANAGER | N...la K..n Subscribers Only |
| HEAD OF DESIGN | D...d A...n Subscribers Only |
| DESIGNER | R...rt Kn....en Subscribers Only |
| PROJECT DIRECTOR | E...y Pa.....on Subscribers Only |
| DIRECTOR | Z..k La....on Subscribers Only |
| PRODUCTION COMPANY | Pr.....ous Subscribers Only |
| PRODUCERS | E...ot S...rs &...; ..u N...en Subscribers Only |
| EDITOR | D...an W...s Subscribers Only |
| POST PRODUCER | C...g Pr.....ey Subscribers Only |
| AUDIO | G...ge T...er Subscribers Only |
| McDonald's Chief Marketing Officer, S.V.P | Mi....le Gra......are Subscribers Only |
| McDonald's Head of Consumer Communications | L...se P..e Subscribers Only |
| MEDIA AGENCY | ..D Subscribers Only |
| PR AGENCY | ..D Subscribers Only |
| SOCIAL AGENCY | O...ER Subscribers Only |
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