Visit Faroe Islands - "Remote Tourism" by Eurobest 2020

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TitleRemote Tourism
BriefThe Covid-19 pandemic put a devastating stop to tourism.How could we save the Faroese tourism industry and reach out to people who had to cancel their trip to the Faroe Islands?We invented Remote Tourism. The world’s first remote-controlled tourism experience. The concept enables tourists to experience the Faroe Islands via a local guide, controlled via a joypad on mobile, tablet or PC.On horseback, at sea and you can even remote control a helicopter.According to associated press remote tourism became the biggest tourism news story in the world in week 21.With 549 news articles. An an online readership of more than 5 billion an national TV coverage in nine countries.In just six weeks, 700,000 ‘visited’ the Faroe Islands and two weeks after the islands reopened all hotels were sold out.Like they said on CBS News:“What better way to show off a destination than to show that in the Faroe Islands, it doesn't really matter which way you turn. It all looks beautiful.”
Agency
Campaign Remote Tourism
Advertiser Visit Faroe Islands
Brand Visit Faroe Islands

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Entrant Company M...ch &...; S...ir Subscribers Only
Global PR V....on M...a Subscribers Only
Local PR Eh.....rg S�....sen kom.......ion Subscribers Only