ADC Annual Awards

Creative Award

New York, United States

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WeTransfer - "WeTransfer and Jungle Collaboration"

John Bevins Pty Limited Balmain, Australia

Awards

137

Brand: WeTransfer
Country: Netherlands

Advertiser: WeTransfer

Title	WeTransfer and Jungle Collaboration
Brief	An entirely bespoke video player was created from scratch and embedded into WeTransfer, allowing viewers to peel art off the walls in real time, and add it to their WeTransfer transfer box where it could then be downloaded. 10,000 unique pieces of art were created by JUNGLE band member, J. Lloyd, for the video. Each time the video loaded, six new pieces were loaded into the canvases, creating a new music video experience every time you watched it.In addition to the art, over 100 golden tickets to JUNGLE’s 2023 world tour were attached to specific pieces of art, rewarding lucky downloaders.This unique collaboration allowed JUNGLE to connect with fans in a way they’d never been able to before, and introduced a whole new audience of people to WeTransfer.
Agency	John Bevins Pty Limited
Campaign	WeTransfer and Jungle Collaboration
Advertiser	WeTransfer
Brand	WeTransfer
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film