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HomeEquity Bank - "World's Oldest E sports Team CS"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

6786

Brand: HomeEquity Bank
Country: Canada

Advertiser: HomeEquity Bank

Title	World's Oldest E sports Team CS
Brief	November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service.
Agency	Zulu Alpha Kilo
Campaign	World's Oldest E-sports Team
Advertiser	HomeEquity Bank
Brand	HomeEquity Bank
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Date of First Broadcast/Publication	Subscribers Only
Product	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	117 seconds
Creative Director	..k M...eh Subscribers Only
Art Director	..c B..h Subscribers Only
Art Director	M....el Ro....uk Subscribers Only
Copywriter	..n Cu....gs Subscribers Only
Copywriter	J....on K..p Subscribers Only
Designer	..e ..m Subscribers Only
Designer	J..f W....ns Subscribers Only
Designer	..c B..h Subscribers Only
Account Manager	An....ca Ka.....os Subscribers Only
Account Manager	D...d Tr....ay Subscribers Only
Planning Team	..m H....ns Subscribers Only
Advertising Manager	N...y To.....an Subscribers Only
Advertising Manager	Y...ne Zi....ki Subscribers Only
Advertising Manager	Vi....ne G...i Subscribers Only
Advertising Manager	E..n W...on Subscribers Only
Media Manager	D...ne Ma....je Subscribers Only
Media Manager	Mi....ll Co.....sse Subscribers Only
PR Agency	Pr.....nt Com.......ions Subscribers Only
PR / Corporate Communications	M...an Mc....an Subscribers Only
Production Company Producer	M...h C...e Subscribers Only
Production Company	Z....ot Subscribers Only
Editor	M...h Ri.....es Subscribers Only
Agency	Zulu Alpha Kilo
Creative Director	Zak Mroueh
Art Director	Vic Bath, Michael Romaniuk
Writer	Dan Cummings, Jackson Kemp
Designer	Zoe Kim, Jeff Watkins, Vic Bath
Account Team	Anjelica Kapetanos, David Tremblay
Planning Team	Tim Hopkins
Client	HomeEquity Bank
Clients	Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Media Agency	OMD
Media Team	Dwayne Mataseje, Mitchell Cornelisse
PR Agency	Provident Communications
PR Team	Morgan McLellan
Producer	Mitch Cappe
Production House	Zulubot
Editor	Micah Rix-Hayes