Ben & Jerry's - "The Unbreakable Rainbow" by ANDY Awards 2019
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| Title | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Agency | 180heartbeats + JvM |
| Campaign | Unbreakable Rainbow |
| Advertiser | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Brand | Ben & Jerry's |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | M....�aj Sa....ki Subscribers Only |
| Creative Director | M...in W....er Subscribers Only |
| Art Director | P...o Do.....ez A....an Subscribers Only |
| Copywriter | M....sz G..a Subscribers Only |
| Designer | M...k K...ta Subscribers Only |
| Account Director | �...asz De.....ak Subscribers Only |
| Account Manager | Pa....ja Ro......ska Subscribers Only |
| Account Management | An....ka Pu.....ska Subscribers Only |
| Managing Director | M...in Ga....ki Subscribers Only |
| Managing Director | Ma.....na Ko.....ska Subscribers Only |
| Strategy/Planning | J...k K....ak Subscribers Only |
| PR Director | Ma.....na Ł....iuk Subscribers Only |
| Photographer | M...ał Mu....ki Subscribers Only |
| Digital Strategist | A..m Kr�......wski Subscribers Only |
| Event producer | �...asz De.....ak Subscribers Only |
| Community Manager | M...ał Ka.....iak Subscribers Only |
| PR manager | Al.....dra Ba....�ska Subscribers Only |