2004 EFFIE USA Award Winners

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2004 EFFIE USA - Grand EFFIE
THE WINNERS

New Neighbor

AGENCY: Ackerman McQueen, Inc.
BRAND: Leapfrog
AWARD: Grand EFFIE

2004 EFFIE USA - Grand EFFIE
THE WINNERS

Gifts

AGENCY: Ackerman McQueen, Inc.
BRAND: Leapfrog
AWARD: Grand EFFIE

THE WINNERS

AGENCY: Lowe North America
BRAND: Johnson & Johnson

THE WINNERS

AGENCY: Lowe North America
BRAND: Advertising Council Big Brothers Big Sisters

2004 EFFIE USA - Gold - Sustained Success
THE WINNERS

Jeopardy

AGENCY: Fallon
BRAND: Holiday Inn Express
CATEGORY: Sustained Success
AWARD: Gold

2004 EFFIE USA - Gold - Delivery Systems and Products
THE WINNERS

My Business

AGENCY: The Martin Agency
BRAND: UPS
CATEGORY: Delivery Systems and Products
AWARD: Gold

2004 EFFIE USA - Gold - Beauty Aids
THE WINNERS

Springer

AGENCY: BBH New York
BRAND: AXE
CATEGORY: Beauty Aids
AWARD: Gold

2004 EFFIE USA - Gold - Financial Services / Products
THE WINNERS

Paul

AGENCY: Sedgwick Rd.
BRAND: Washington Mutual
CATEGORY: Financial Services / Products
AWARD: Gold

2004 EFFIE USA - Gold - Financial Services / Image
THE WINNERS

Ice

AGENCY: McKinney
BRAND: First Citizens Bank
CATEGORY: Financial Services / Image
AWARD: Gold

2004 EFFIE USA - Gold - Corporate Reputation/Image/Indentity
2004 EFFIE USA - Gold - Computer Software
2004 EFFIE USA - Gold - Retail / Etail - General
THE WINNERS

Do it ebay

AGENCY: Goodby Silverstein & Partners
BRAND: eBay
CATEGORY: Retail / Etail - General
AWARD: Gold

2004 EFFIE USA - Gold - Beverages/Alcohol
THE WINNERS

Bottle Cap

AGENCY: Powell
BRAND: Rheingold
CATEGORY: Beverages/Alcohol
AWARD: Gold

2004 EFFIE USA - Gold - Children's Products
THE WINNERS

New Neighbor

AGENCY: Ackerman McQueen, Inc.
BRAND: Leapfrog
CATEGORY: Children's Products
AWARD: Gold

2004 EFFIE USA - Gold - Children's Products
THE WINNERS

Gifts

AGENCY: Ackerman McQueen, Inc.
BRAND: Leapfrog
CATEGORY: Children's Products
AWARD: Gold

2004 EFFIE USA - Gold - Retail / Etail - Specialized
THE WINNERS

N/A

AGENCY: Martin/Williams Advertising
BRAND: L.L. Bean
CATEGORY: Retail / Etail - Specialized
AWARD: Gold

2004 EFFIE USA - Gold - Beverages/Non-Carbonated
THE WINNERS

Drop

AGENCY: Element 79
BRAND: Propel Fitness Water
CATEGORY: Beverages/Non-Carbonated
AWARD: Gold

2004 EFFIE USA - Gold - Leisure Products
2004 EFFIE USA - Gold - Fast Food and Restaurants
THE WINNERS

Curfew

AGENCY: J. Walter Thompson Detroit
BRAND: White Castle
CATEGORY: Fast Food and Restaurants
AWARD: Gold

2004 EFFIE USA - Gold - Financial Services / Image
THE WINNERS

Archipelago: The Open Show

AGENCY: Fallon
BRAND: Archipelago
CATEGORY: Financial Services / Image
AWARD: Gold