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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom
Bianco - "The Lift" by Cannes Lions International Festival of Creativity 2019

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TitleThe Lift
BriefOverthinking has taken hold of our heads. We analyse, ruminate and fret. Footwear brand Bianco wanted to challenge this trend, hence its campaign “Step out of your head”. In the short film at the core of the campaign, a man and a woman regularly find themselves standing together in the lift at their work building. But while their subtitled thoughts reveal that they are deeply attracted to one another, they never say a thing. Their "overthinking" leads to a tragic ending, as the woman steps out of the man's life forever. If only they'd stepped out of their heads instead.
Agency
Campaign Step out of Your Head
Advertiser Bianco
Brand Bianco

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Media Type Web Film
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Agency Producer An.....tte L..d Subscribers Only
Production Company Producer M...a L...se O....en Subscribers Only
Editor C...a L...e Subscribers Only
Creative Director T...as Ho....nn Subscribers Only
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Art Director A..a K....ne W....ad Subscribers Only
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Director D...el Kra.......bsen Subscribers Only
Director of Photography (DOP) J...er Sp....ng Subscribers Only