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Smart - "Offroad" by Cannes Lions International Festival of Creativity 2015
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- Mori Inc., Tokyo
- Mother London, London
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- MullenLowe Global, London
- MullenLowe Lintas Group, Mumbai
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- Publicitas Saatchi & Saatchi, Quito
- R/GA London + R/GA Los Angeles
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- Red Fuse Communications, Hong Kong
- Red Fuse Communications, New York
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- Rethink Communications Inc., Toronto
- RG2, Caracas
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- Rothco, part of Accenture Song, Dublin 7
- Saatchi & Saatchi Argentina, Buenos Aires
- Saatchi & Saatchi Italy, Rome-Milan
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- Saatchi & Saatchi, Madrid
- Saatchi & Saatchi, Milano
- Saatchi & Saatchi, Singapore
- Saatchi & Saatchi, Sydney
- Saatchi & Saatchi, Zürich
- Sancho BBDO, Bogotá
- Santo Buenos Aires
- Scholz & Friends Hamburg GmbH
- Serviceplan Group, Munich
- Shout Advertising, Göteborg
- SID LEE PARIS
- Six Tokyo
- SMFB, Oslo
- T&Pm, London
- Taku Satoh Design, Tokyo
- Talent Marcel, São Paulo
- TBWA\Beijing
- TBWA\Chiat\Day Los Angeles
- TBWA\HAKUHODO, Tokyo
- TBWA\Hunt\Lascaris Johannesburg
- TBWA\Media Arts Lab, Los Angeles
- TBWA\Melbourne, South Melbourne
- TBWA\Singapore, Singapore 119971
- TBWA\Sydney, Pyrmont
- The Brooklyn Brothers, New York
- The Bull-White House, New York
- the community, Miami
- The Cyranos // McCann, Barcelona
- THE DIRECTORS ALLIANCE, Tokyo
- The Martin Agency, Richmond
- thjnk Hamburg
- Traffik, Sydney
- Tribal Worldwide, Istanbul
- Try Reklamebyrå, Oslo
- TRY/Apt, Oslo
- twofifteenmccann, San Francisco
- Uncle Grey, Copenhagen
- VCCP Madrid
- Venables Bell + Partners, San Francisco
- VML Brazil, São Paulo
- VML London
- VML Madrid
- VML, Kansas City
- VMLY&R Shanghai
- Volt, Stockholm
- WCRS, London
- We Are Social, Paris
- WE, São Paulo
- Whitevoid, Berlin
- Wieden + Kennedy Amsterdam
- Wieden + Kennedy, New York
- Wieden + Kennedy, Portland
- Wieden+Kennedy, London
- WMcCann, São Paulo
- Wunderman, Bogotá
- Y&R Budapest
- Y&R Cape Town
- Y&R London
- Y&R Mexico, Mexico City
- Y&R Moscow
- Y&R New York
- Y&R Praha, Praha 5
- Y&R Santiago
- Y&R Turkey, Istanbul
- 20th Century Fox
- 28 Too Many
- 3M
- 3m Singapore
- AB Inbev
- ADN
- AGInteractive
- AIAIAI
- ALS Liga
- Ab-Inbev
- Activision
- Ad Council
- Adobe Systems, Inc.
- Airbnb
- Allstate
- Allstate Insurance Company
- American Egg Board
- American Red Cross & Bitly
- Amnesty International
- Apple Inc.
- Arcelik
- Arla Foods
- Arrels Fundacio
- Asociación Mexicana de Instituciones de Seguros
- Association of Communications Companies Belgium
- Associação Brasileira de Transplante de Órgãos
- Atlantic Group
- Audi
- Australia & New Zealand Banking Group
- Australian Bureau of Statistics
- Autism Speaks
- BAOBEIHUIJIA
- BBC
- BBVA
- BNP Paribas
- BNZ
- Backus - Sab Miller
- Baidu
- Baidu Online Network Technology Co., Ltd.
- Battersea Dogs Home
- Bayer HealthCare LLC
- Beats Electronics LLC.
- Beiersdorf AG
- Beijing Subway
- Benjamin Moore
- Bettersea Dogs and Cats Home
- Billboard Brasil
- Björn Borg
- Bomberos Voluntarios De Guatemala
- Bose Corporation
- British Council
- Burger King
- Bytro Labs
- CCU Argentina
- Café Pelé
- Café Prima
- Campofrío
- Canadian Safe School Network
- Canal Digital
- Canal+
- Canalsat
- Cancer Council Australia
- Canon Inc.
- Car One
- Carlsberg
- Cartier
- Casa de la Amistad
- Change One Life
- Channel 4
- Chevrolet
- Cinemark
- Cirec Foundation (Rehabilitation and Prosthesis Center)
- Citizen
- City of Buenos Aires
- Clinton Foundation
- Coca-Cola Company
- Colgate-Palmolive Company
- Colombia National Police Force
- Colombian Ministry of Environment and Natural Resources
- Comcast/Xfinity
- Conservation International
- Converse
- CoorDown
- Cosmopolitan Magazine
- D&AD
- DELA
- DHL
- DNB Bank
- DU
- Dabur
- Daimler AG
- Dallas Pets Alive!
- Delta Air Lines
- Depaul UK
- Deutsche Telekom AG
- Diagenetix
- Diageo
- Dialdirect
- DirecTV, Inc.
- Dislife
- Doctors of the World
- Domino's Pizza
- Domtar
- Dos en Uno
- Dove
- Driver's School Argentina
- Dubai Roads & Transport Authority
- Ducoco
- Duracell
- Durex
- EDF
- EMS
- EPER
- Ea Sports
- East Japan Railway Company
- Ecofill
- Economist Newspapers
- Elan
- Electrabel
- Electronic Arts Inc.
- Emea Marketing Director Stig Pedersen
- Equinox Fitness Clubs
- Essel Group
- Exito
- Expedia, Inc.
- FATH (Fundación Argentina de Transplante Hepático)
- FITCH
- Fancine (Fantastic Film Festival of Malaga)
- Farmatodo
- Farnham Ale & Lager
- Fashion Revolution
- Fastweb
- Fedora - The European Circle of Philanthropists of Opera and Ballet
- First National Bank
- Flights Centre (SA) PTY Ltd.
- Foot Locker
- Foundation for Fundamental Rights
- Frankfurter Allgemeine Zeitung
- Freddo S.A.
- Fundacion Favaloro
- Fundación Del Futbol Profesional
- GEICO
- GENERAL MOTORS
- GRAACC
- Gap Inc.
- Gatorade
- General Electric Company
- General Motors Corp.
- Germanwings
- Getty Images
- Gibson Guitars
- GlaxoSmithKline
- Global Commission on Drug Policy
- Greenpeace
- Grupo Petropolis
- Gsk
- HEINEKEN USA
- HELLOFLO
- Hammerhead Navigation
- Hansemerkur Krankenversicherung
- Harvey Nichols
- Hasbro
- Heineken
- Hemglass
- Hewlett-Packard
- Honda Motor Co., Ltd.
- Hornbach. Bau- & Gartenmärkte
- Hyundai
- IKEA
- Illinois Council Against Handgun Violence
- Innocence en Danger
- Intel Corporation
- Intermarché
- Intouch Insurance
- Isbank
- Islazul
- Issey Miyake Inc.
- J. Viewz
- JC Decaux
- Jaguar Land Rover Limited
- James Patterson
- Japan Sport Council
- John Lewis
- Jérémie Normandin
- KAFA
- KFC Corporation
- KLM
- Kanui
- Keio University
- Kimberly-Clark Worldwide, Inc.
- Kiss FM
- Kmart Corporation
- Kubota
- L&PM
- L'Oréal
- L'oréal Paris
- LALCEC
- Land Rover
- Leavingstone
- Leica Camera AG
- Lidl
- Liga Contra El Cancer
- Liseberg Amusement Park
- Logitech
- Lowe's
- Lucky Iron Fish
- Luxxotica
- MIAU
- MP Wines
- MSC Kreuzfahrt
- Makoto Azuma
- Mammut Sports Group AG
- Marc Dorcel
- Mariscal Rock Radio
- Mars
- Mars, Inc.
- Mattel, Inc.
- McDonald's
- Media Markt
- Melanoma Patients Australia
- Mercedes Benz
- Mexican Red Cross
- Mexico Tourism Board
- Millimed Thailand
- Ministry of Transportation and Tourism
- Mission 22
- Mitsubishi Motor
- Mix Brasil
- Mix Brazil Cultural and Diversity Festival
- Mobinil
- Moms Demand Action for Gun Sense in America
- Mondelez International
- Mophie
- Museum of Memory and Tolerance
- Musée de la Grande Guerre
- N/A
- NBC
- NTT Docomo, Inc.
- National Football League
- National Museum of Military History
- National September 11 Memorial & Museum
- National Women's Law Center
- Nature's Garden
- Netflix, Inc.
- New Zealand Transport Agency
- New Zealond Book Council
- News UK
- Nike
- No Somos Delito
- Noémi
- Oatly
- Observator
- Optus
- Optus Pty. Ltd.
- Orange
- Owlet Baby Care
- PEQUEÑO EDITOR
- PFLAG Canada
- PROUD WHOPPER
- PT. HERO INTIPUTRA
- PZ Cussons
- Panasonic
- Pandora
- Paw Justice
- PepsiCo Inc.
- Pernod-Ricard
- Pola
- Polar
- Popakademie Baden-Wurttemberg
- Popclik
- Population Services International
- PornHub
- Prague Pride
- Prime Tv
- Procter & Gamble
- Projeto Caminho de Volta
- Public Transport Victoria
- Quicksilver
- Quiksilver Japan
- RECKITT BENCKISER ITALIA
- Re-Born To Be Alive
- Reckitt Benckiser Inc.
- Red Cross
- Renault
- Reporters Without Borders (Rsf)
- Reviveaphone ltd
- Romanian Automobile Club
- Rosenthal AG
- Rothco/Daintree
- S7
- SAMSUNG ELECTRONICS
- SAMSUNG ELECTRONICS TURKEY
- SBS Television
- SSE Energy
- Sakker El Dekkene
- Samsung
- Samsung Australia
- Samsung Electronics Italy
- Sanlam
- Santa Casa de Misericórdia
- Saraiva
- Save the Children
- Scandic Hotels Oy
- Scottish & Newcastle
- Skoda Spain
- Sky Deutschland
- Smart
- Société de l'Assurance Automobile Québec
- Sol de Janeiro
- Sony
- Sony Entertainment Television
- Sony Mobile
- SoundCloud
- Spc Ardmona
- Special Olympics Belgium
- Sport Clube Do Recife
- Sport England
- Sportsbet
- Stabilo
- StarHub
- States United to Prevent Gun Violence
- Stop Desahucios
- Suntory Beverage & Food
- Suntory Limited
- São Paulo Alpargatas
- TAM Airlines
- Taco Bell
- Talwar Bindi
- Tekbond
- Telma Tv
- Tennessee Department of Tourist Development
- Thai Airasia
- The ALS Association
- The Blue Ball Foundation
- The City of Berlin
- The Clorox Company
- The Family Farm of Cheburashkini Brothers
- The National University Centre For Organ Transplantation
- The New Zealand Breast Cancer Foundation
- The Prince's Trust
- The Royal British Legion
- The Scotts Miracle Grow Co.
- The University of Tsukuba
- Three
- Tiger Airways
- Tiger Brands
- Times Newspapers Ltd.
- Toyota
- Toyota Motor Corporation
- Transavia.com
- Tribord
- TripAdvisor
- UN Women
- UNICEF
- UNITED TO PREVENT GUN VIOLENCE
- US Navy
- Uber
- Ubisoft
- Umeå Energi / Ume.Net
- Under Armour
- Unilever
- Unilever/Twitter
- United Nations Women
- United Nations World Food Programme
- Urufarma
- VHV Versicherungen
- Vangardist Magazine
- Vida Mujer
- Vodafone
- Vodafone Romania
- Volkswagen
- Volvo
- Water for Africa
- WeightWatchers
- Wendy's
- What3Words
- Wm Wrigley Jr. Co.
- Women's Aid
- Wrigley Canada
- Wwf The Netherlands
- Xiao Zhu
- ZDK Gesellschaft Demokratische Kultur
- adidas
- ampm
- ŠKODA AUTO a.s.
- ŠKODA SPAIN
- 20th Century Fox
- 28 Too Many
- 3
- 46664/Coca-Cola
- 70 Guardians Of Winter
- ACH2O
- ADN
- AIAIAI
- ALS Liga
- AMIS
- ANZ Australia
- ANZAC DAY
- Ad Council
- Adobe
- Airbnb
- Airwick
- Akatu - Ngo
- Alghanim Motors
- Allstate
- Allstate Insurance
- Allstate Insurrance
- Always
- American Greetings
- American Red Cross & Bitly
- Amnesty International
- Andes
- Apple
- Appliances
- Arcelik
- Ariel Matic
- Arrels Fundació
- Association of Communication Companies Belgium
- Atlantic
- Audi
- Audi Q3
- Audi RS3
- Australian Bureau of Statistics
- Autism Speaks
- BAOBEIHUIJIA
- BBC Music
- BBVA
- BMW
- BNZ
- Baidu
- Baidu Online Network Technology Co., Ltd.
- Bank Of Blood
- Banplus
- Base
- Battersea Dogs and Cats Home
- Beats by Dre
- Beer 34 - Nakahtari Brewery
- Beijing Subway
- Benjamin Moore
- Bettersea Dogs and Cats Home
- Billboard Magazine
- Bodegas Salentein
- Bomberos Voluntarios De Guatemala
- Born Risky
- Bose Corporation
- Brazilian Association of Organ Transplant
- British Council
- Buchanan´s
- Bud Light
- Burger King
- Bytro Labs
- C.C.Lemon
- Cafiaspirin
- Cafiasprin
- Café Pelé
- Call Of Duty: Blacksmith
- Campofrío
- Canadian Safe School Network
- Canal +
- Canal Digital
- Canal+
- Canalsat
- Cancer Council
- Canon
- Canon DSLR
- Car One
- Cardstore
- Carlsberg
- Carta Branca
- Cartier
- Casa Do Zezinho
- Casa de la Amistad
- Cerveza Salta
- Champion for Life
- Change One Life
- Channel 4
- Chevrolet
- Cirec Foundation
- Cirko Film
- Citizen
- Clinton Foundation
- Colgate
- Colombia National Police Force
- Colombian Ministry of Environment and Natural Resources
- Comcast/Xfinity
- Condom-Mutual Climax
- Conservation International
- Converse Chuck Taylor All Star
- CoorDown
- Cornetto
- Crest
- D&AD
- DELA
- DHL
- DISH TV
- DNB
- Dacia
- Dallas Pets Alive!
- Darjeeling
- Dell Venue 8 7000
- Dell Venue Tablet With Intel Inside
- Delta
- Depaul
- Deutsche Telekom
- Devondale
- Diagenetix
- Dialdirect
- DirecTV
- Dislife
- Doctors of the World
- Domino's Pizza
- Domtar
- Doom Insecticide
- Dos en Uno
- Dove
- Dr. Scholl's
- Dream Touch For All
- Driver's School
- Dubai Roads & Transport Authority
- Ducoco
- Ducoco Sport
- Duracell
- Durex
- EDF
- EGGS
- EMS
- EPER
- ESPN
- Easy
- Ecofill
- Elan Languages
- Emea Marketing Director Stig Pedersen
- Epiphone Les Paul Bjoern Gelotte Signature Edition
- Epiphone/Gibson
- Equinox
- Essel Group
- Exit Deutschland
- Exito Foundation
- Expedia
- Experience App
- FATH (Fundación Argentina de Transplante Hepático)
- FIGHTING HUNGER WORLDWIDE
- FITCH
- FMA Brasil Insurance
- FNB
- Fantastic Film Festival Of University Of Malaga
- Fargo White Bread
- Farmatodo
- Farnham
- Fashion Revolution
- Fastweb
- Fedora
- Fiat 500
- Fiber Broadband Provider
- Financial Services
- Fixodent
- Flights Centre
- FoodAid
- Foot Locker
- Foundation for Fundamental Rights
- Frankfurter Allgemeine Zeitung
- Freddo
- Fundacion Favaloro
- Fürs Leben
- GCDP
- GDF Suez
- GE
- GENERAL MOTORS
- GRAACC
- Gandhi Bookstores
- Gap
- Gastrina
- Gatorade
- Geico
- Germanwings
- Getty Images
- Green Works
- Greenpeace
- Grupo Petrópolis
- Gsk
- HP
- Hammerhead
- Hammerhead Navigation
- Hansemerkur
- Harman
- Harvey Nichols
- Heineken
- Hello bank!
- HelloFlo
- Hemglass
- Hepalive
- Home Insurance
- Honda
- Honey Maid
- Hornbach
- Huggies
- Hungry Ghos
- Hyundai
- I Give A Day Off
- INtermarché
- Ibm Brasil
- Ikea
- Illinois Council Against Handgun Violence
- Innocence en danger
- Institucional
- Institutional
- Intel
- Intel + Dell
- Isbank
- Islazul
- Issey Miyake
- Izeber 50 Floating System
- J. Viewz
- JC Decaux
- James Patterson
- Japan Sport Council
- Joe Boxer
- John Lewis
- Johnnie Walker
- Johnnie Walker Blue Label
- Johnson's Baby
- Jordan
- Jérémie Normandin
- KAFA
- KFC
- KLM Royal Dutch Airlines
- Kahlúa
- Kamine Zoo
- Kanui
- Karma Nirvana
- Keio University
- Kiss FM
- Kubota
- L&PM
- L'Oréal
- L'Oréal Paris
- LALCEC
- Land Rover
- Lecia Gallery São Paulo
- Lego
- Leica
- Leica Institutional
- Lidl
- Lifebuoy
- Liga Contra el Cancer
- Liseberg
- Lisnr
- Logitech
- Loteria De Navidad
- Love Has No Labels
- Lovers+ Condoms
- Lowe's
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Smart - "Offroad"
- Brand: Smart
- Country: Germany
- Advertiser: Daimler AG
| Title | Offroad |
| Agency | BBDO Berlin |
| Campaign | Offroad |
| Advertiser | Daimler AG |
| Brand | Smart |
| Posted | June 2015 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |