LIFULL - "Bamboo Sweets (120s)" by The Mobius Advertising Awards 2020
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| Title | Bamboo Sweets (120s) |
| Brief | Bamboo has been essential material for the lives of Japanese. On the other hand, bamboo is facing a decline in demand, and now the bamboo forests are being abandoned. What has this brought? Destruction and disaster to the eco-system. For the SDGs, LIFULL, a leading real estate information company in Japan, brought a solution to this issue.“Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores.As a result, 300 thousand of abandoned trees have been consumed and 6000 square meters of the natural environment has been conserved. Profit earned from the project is returned to the collaborators to fund continued and expanded efforts for this challenge. |
| Campaign | Bamboo Sweets |
| Advertiser | LIFULL Co., Ltd. |
| Brand | LIFULL |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| CCO | K...i Ka....ki Subscribers Only |
| Creative Director | K...i Ka....ki Subscribers Only |
| Account Planner | K...i Ka....ki Subscribers Only |
| Art Director | T...ya M...da Subscribers Only |
| Project Manager | Y....om ..o Subscribers Only |
| Project Manager | T..u K...ma Subscribers Only |
| Copywriter | ..i K...da Subscribers Only |
| Designer | A....ro Ku....ra Subscribers Only |
| Designer | Y..o M..i Subscribers Only |
| Designer | M...ko G..o Subscribers Only |
| Creative Producer | H...ya K..o Subscribers Only |
| Creative Producer | T....hi Y....no Subscribers Only |
| PR Director | S...o N...ri Subscribers Only |
| PR Director | M..i Ho....hi Subscribers Only |
| PR Director | M...mi Sa....to Subscribers Only |
| Producer | K....hi Sh.....wa Subscribers Only |
| Director | K....do F...ya Subscribers Only |
| Director of Photography (DOP) | K...hi T...gi Subscribers Only |
| Production Manager | D...u Y....da Subscribers Only |
| Photographer | N...o Is....ru Subscribers Only |
| Frontend Developer | S....hi U..o Subscribers Only |
| Frontend Developer | H...ri U...ki Subscribers Only |
| Event producer | Ta....ro Na.....ri Subscribers Only |
| Event producer | Ya....ri S...da Subscribers Only |
| Event Production Designer | S....hi Fu.....hi Subscribers Only |