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Creative Award
Redondo Beach, United States
Berliner Verkehrsbetriebe (BVG) - "Mind the gap" by The Mobius Advertising Awards 2019

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TitleMind the gap
BriefIn order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!"
Agency
Campaign Mind the gap
Advertiser Berliner Verkehrsbetriebe (BVG)
Brand Berliner Verkehrsbetriebe (BVG)

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