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Maison Grise - "Fear Windows"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

Awards

458

This ad is part of the ACT Responsible Collection

Brand: Maison Grise
Country: Canada

Advertiser: Maison grise de Montréal

Title	Fear Windows
Brief	The most common thing in Halloween movies is women being chased and killed. But it’s not only fiction. Many women experience what actual horror is every day in Canada, with 184 women murdered in a context of domestic violence in 2022 only. La Maison grise – a shelter for victims of domestic violence – wanted to shed light on this growing problem for Halloween. We designed window decals depicting scenes of violence and placed them in home windows of neighbourhoods where femicides are most frequent. The campaign was launched on the NPO social channels through an OLV documenting the initiative.
Agency	Rethink Communications Inc.
Campaign	Fear Windows
Advertiser	Maison grise de Montréal
Brand	Maison Grise
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study