epica-awards logo Epica Awards

Epica Awards

Journalist Choice
Paris, France
Joshua Ribera Foundation - "Depzman - Life Cut Short (129s)" by Epica Awards 2023

Filter results by

TitleDepzman - Life Cut Short (129s)
BriefDepzman, a well-known Birmingham grime rapper on the cusp of stardom, was stabbed to death in 2013. The Joshua Ribera Foundation fights knife crime in his name. In 2022 they released a new Depzman song telling the story of his life and death using deepfake audio. Instead of a copywriter, we worked with a rapper to write the lyrics. On the anniversary of Depz’s funeral, the music video launched on SBTV, the UK’s biggest urban music channel. A hyper-targeted media push ensured it reached our key audience of young people, getting 6m plays in 2 weeks across Radio, YouTube, TikTok & Spotify – ranking #11 on YouTube’s trending videos.The campaign is now being used as an educational tool and has been shown to 30,000 school kids in youth violence workshops. It has been adopted by the UK prison network in 65 prisons as a powerful & emotive deterrent to inmates.
Agency
Campaign Life Cut Short
Advertiser Joshua Ribera Foundation
Brand Joshua Ribera Foundation

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Content
Production Company Int.......tic S....os Subscribers Only
Production Company B...k K..e S....os Subscribers Only
Craft Int.......tic S....os Subscribers Only
Craft B...k K..e S....os Subscribers Only
Music Company / Composer N...ve M...c Subscribers Only
Media Partner S..V Subscribers Only
PR Agency w...r sh.....ck Subscribers Only
Chief Creative Officer ..b D...al Subscribers Only
Chief Creative Officer La....ce T....on Subscribers Only
Creative Director W....am C...am Subscribers Only
Creative Director J...s C...by Subscribers Only
Creative Team R..y Pey......nes Subscribers Only
Creative Team J...s Subscribers Only
Chief Production Officer ..n C...k Subscribers Only
Executive Producer P...o P...o Subscribers Only
Executive Producer ..m R....by Subscribers Only
Producer A...ei Ce....ri Subscribers Only
Music Producer P....FX Subscribers Only
Director of Photography (DOP) P...y Ca.....ght Subscribers Only
Strategy Director .J B...er Subscribers Only
Account Planner ..y M...n Subscribers Only
Business Director ..m O...er Subscribers Only
Project Director H...ah G...f Subscribers Only
Project Manager G....ia We.....all Subscribers Only
Marketing Partner Cl.....ine Cu......son Subscribers Only
Head of Production F..d As....th Subscribers Only
Editor P...y Ca.....ght Subscribers Only
Editor M..t Do....gs Subscribers Only
Colorist A..i ..u Subscribers Only