Brief | In partnership with Foot Locker, we transformed the basement level of the shoe store into the studio, staffed it with professional engineers, videographers, and up-and-coming producers, and then issued one simple challenge: record a full-length song and music video—in 1 hour. The result? A discovery platform built to breathe new life into Toronto’s local music scene, and a permanent fixture in It's Ok Studios, a local non-profit that caters to these artists, left behind to inspire and produce more music for years to come. |